Blog posts should be informative, keyword rich, and have a unique perspective. Original research is key to creating a blog post that will rank high in search results and keep viewer’s eyeballs for more than 8 seconds.
Great copy starts with a great story. That often means catching the reader’s attention with a character in peril – and what saves the day?
Why, your product of course!
Okay, while it’s rarely that simplistic, the basic theory is true: Humans respond to story. A testimonial is all about a good story.